ZIKO Electronic Shelf Label

Written By Stanley Tsang

Future of Physical Store.

Adopting new ideas are sometimes challenging as traditional/usual ways have well been proven its capabilities and worthiness. “Why bother to change?”. At ZIKO, we believe that everything can be improved especially in this digital era where AI is widely spoken. We strive to introduce technologies and products that make things even better by improving efficiency and effectiveness. Electronic Shelf Label (ESL) is our current answer to all stores.

So Why Electronic Shelf Labels?

1. Dynamic Pricing and Promotions

  • Real-Time Price Updates: ESLs allow retailers to update prices instantly across all stores or specific locations, enabling dynamic pricing strategies based on demand, competition, or inventory levels.

  • Promotional Flexibility: Retailers can quickly launch and manage promotions, flash sales, or discounts without the need for manual price changes, ensuring consistency and reducing errors.

2. Improved Operational Efficiency

  • Reduced Labor Costs: Automating price changes eliminates the need for staff to manually replace paper labels, saving time and labor costs.

  • Streamlined Inventory Management: ESLs can integrate with inventory systems to display stock levels, reducing out-of-stock situations and improving restocking processes.

  • Error Reduction: Automated updates minimize human errors in pricing, ensuring accurate and consistent pricing across the store.

3. Enhanced Customer Experience

  • Accurate Pricing: Customers are less likely to encounter discrepancies between shelf prices and checkout prices, improving trust and satisfaction.

  • Product Information: ESLs can display detailed product information, such as ingredients, nutritional facts, or reviews, helping customers make informed decisions.

  • Personalized Offers: ESLs can be linked to customer loyalty programs or mobile apps to display personalized discounts or recommendations.

4. Sustainability and Cost Savings

  • Reduced Paper Waste: ESLs eliminate the need for paper labels, reducing waste and contributing to sustainability goals.

  • Long-Term Cost Savings: While the initial investment in ESLs may be high, the long-term savings from reduced labor, printing, and errors can outweigh the costs.

5. Data-Driven Insights

  • Sales Analytics: ESLs can collect data on customer interactions, such as time spent viewing products or price sensitivity, providing valuable insights for optimizing pricing and marketing strategies.

  • A/B Testing: Retailers can test different pricing strategies or product placements in real-time to determine what works best.

6. Improved Compliance and Accuracy

  • Regulatory Compliance: ESLs ensure that pricing and labeling comply with local regulations, such as displaying taxes or unit pricing accurately.

  • Consistency Across Locations: Centralized control of ESLs ensures that pricing and promotions are consistent across multiple store locations.

7. Enhanced Omnichannel Integration

  • Seamless Online and In-Store Experience: ESLs can sync with e-commerce platforms, ensuring that in-store prices match online prices, creating a cohesive omnichannel experience.

  • Click-and-Collect Support: ESLs can highlight products available for click-and-collect services, improving the efficiency of online order fulfillment.

8. Competitive Advantage

  • Agility in Pricing: Retailers can respond quickly to market changes or competitor pricing, maintaining a competitive edge.

  • Innovative Shopping Experience: ESLs can enhance the in-store experience with features like QR codes for additional product information or mobile app integration, attracting tech-savvy customers.

9. Space Optimization

  • Flexible Layouts: ESLs make it easier to rearrange store layouts or update product placements without the hassle of relabeling, allowing for more efficient use of space.

10. Employee Productivity

  • Focus on Customer Service: With fewer manual tasks, employees can focus more on assisting customers, improving overall service quality.

  • Training Efficiency: ESLs reduce the need for extensive training on price changes, allowing staff to focus on other aspects of their roles.

Here are the answers. Are you ready for the change?

Stanley Tsang